![]() ![]() The company’s $4,999 Pro Display XDR also hits some high points though its pricing might raise your eyebrows a bit more, but then you find out that the stand doesn’t even come with the freaking thing, and it’s $999. The company’s new Mac Pro starts at $5,999, which is incredibly pricey but ultimately it’s a machine that hit plenty of the high-points that the company’s power users were hoping for. Apple has been shifting their business strategy over the past couple years to push the revenues earned from top customers higher and higher, but if you thought a $999 starting price for the iPhone XS was bold, Apple announced earlier today that they’re selling the freaking stand for the display of their new Mac Pro for $999.Īs the price of the stand was announced as an aside towards the end of the WWDC keynote, audible murmurs broke out in the crowd visibly catching the presenter off-guard and causing him to lose his train of thought.
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